Why Chelsea? Why Now?
The outdoor wellness movement in the UK has reached a genuinely significant moment. Interest in contrast therapy — alternating cold and heat exposure — has surged in the past year alone. Cold plunge tubs and premium ice baths are now specifically cited by outdoor design and property experts as among the most sought-after garden features of 2025 and 2026. What was a niche practice a few years ago is now something that discerning homeowners, property developers, and wellness-conscious professionals are actively planning for.
Chelsea has always been ahead of the curve on what people will want in their outdoor spaces. The show's designers and exhibitors don't follow trends — they anticipate them. We believe outdoor wellness, anchored by a premium cold plunge installation, is the next chapter in how people think about and invest in their homes. Being at Chelsea this year feels less like joining a conversation and more like arriving at exactly the right moment.
We are also delighted to announce that we will be joined at Chelsea by Emma Heslop of Empower Mind Body Spirit — a Certified Thermalist® Method Instructor and Surrey's only certified practitioner of Dr Susanna Søberg's science-led approach to contrast therapy. Emma will be on our stand across the show, bringing her expertise in cold water immersion, breathwork, and nervous system regulation to life alongside the Elite™ cold plunge.
Come and Find Us (PW191)
If you are visiting Chelsea this year — whether you are a passionate gardener, a homeowner planning your outdoor space, or simply someone who has been curious about cold plunge therapy and wants to understand what all the conversation is about — we would love to see you at our stand.
There will be no sales pressure, no hard sell. Just our team, the Elite™ cold plunge, Emma's expertise, and the opportunity to ask every question you've been meaning to ask in person. Whether you're at the beginning of your wellness journey or already planning a full outdoor retreat at home, this is the place to start the conversation.
Chelsea is a once-a-year moment. For us in 2026, it is a once-in-a-company moment. We hope you'll come and share it with us.
Can't make Chelsea? Experience the Saunas & Ice range at our showroom in Cobham, Surrey — and speak with our team about your project.
Visit Our Showroom
Saunas & Ice, Cedar Nursery, Horsley Road, Cobham, Surrey KT11 3JX · Mon–Sat